We have developed a worldwide on-air refresh for National Geographic Channel, the first time the same graphic package will be used both in the U.S. and internationally, making it available in 250 million homes in 166 countries and 34 languages. Keeping it ultra-simple, working with a very limited color palette, and playimg with the trademarked Yellow Border, the aim was to add diversity and spark to the network, and to provide a starting point for the different regions around the world to generate their own special communications within the same brand mood.
As part of the refresh, we also produced two idents, Storm and Spheres, supporting the Think Again campaign.
Fox International Channels Italy. 2008.
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