Previously focused on documentaries, culture and arts, on 2009 Cult became more
of a film channel. Not just another network presenting the latest blockbuster flick from
Hollywood, but one with a selection of all-time quality and cult films, the best independent
movies from around the world, award winning short films, series that stand out for their
cinematographic flair, and a touch of bizarre and experimental movies thrown in for
good measure.
They came to us with a strong concept: they wanted the graphic package to be part
of a "cinematographic experience". To create a channel with a continuous flow of images,
keeping the graphic elements to a minimum (tune-in information, logo). Not to deliver graphic
elements in a traditional way, but to create small pieces that gave the impression of being
part of a movie.
Soon we where on the streets with a small team shooting cats, dogs, doves on a line,
shopping carts, vintage cars, an old carousel, shipping containers, clothes swirling on a washing
machine, a bar, a motorhome, raw meat, windswept hair, garden dwarfs, a professional bowler,
two girls with very few clothes on, soup of letters, a taxi cab, city nightlife, falling icecreams
and more. Many hours of shots were then reduced to 5, 10 or 15-second clips, and used as
bumpers, end pages, line-ups, etc.
Fox International Channels Italy. 2009.
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